A look inside the Idea Box

Even though I’ve spent more than half my life in and around advertising, I’ve never watched a single episode of Mad Men.

What I have watched, over and over and over, is Don Draper delivering the “Carousel Pitch.”

Those 3:26 encapsulate what I strive for in every project I create and deliver.

Since I’m not one to grade my own homework, I can’t say for sure if I’ve ever achieved that goal,
but these are a few of the pitches where I feel like I was pretty close.