Welcome to the show

Brands have roughly 8 seconds to grab someone’s attention. Every day, they serve up content in Facebook feeds and You Tube channels in an attempt to rise above the noise and make an impression with audiences. While platforms and trends come and go, there is one thing tried-and-true thing that brands can do to turn heads and drive tune-in… bring-your-own-show to TV.

Being a part of this type of project on the ad sales side is a once-in-a-career opportunity. At WarnerMedia, I was a part of two. With State Farm’s Neighborhood Sessions and Intel’s America’s Greatest Makers, I was part of the team at the forefront of these initiatives – creating the pitches, honing the offering and program elements to help executive leadership bring these shows to audiences on TNT and TBS.

We succeeded, bringing “Jenny back to the block” following the NBA All-Star Game and helping award
$1MM to Grush, the world’s first gaming toothbrush to kids.