A perfect legend is all encompassing, and so was the Hyundai activation around the TNT Original Series Legends, starring Sean Bean. Click below for details on how the partnership more than doubled brand recall, opinion and ad effectiveness.
On NBA’s All-Star Saturday Night, TNT and State Farm broadcast Neighborhood Sessions, featuring Jennifer Lopez. This hour-long show was more than a concert – it was an opportunity to salute the stars that make a difference in their community. The campaign’s 226 million cross platform impressions lifted brand online search actions by 79%, drove engagement across Facebook and Twitter, raised $50,000 for local causes and created a co-branded, episodic franchise featuring Toby Keith, Dave Matthews and Usher.
Advertisers would love to have authentic, starring roles in some of TVs biggest shows, I helped do just that, leading a first-of-its-kind, opportunistic integration pitch for MillerCoors. The partnership allowed its entire brand portfolio to be featured in shows across the Turner Entertainment networks like Dallas, Search Party, Animal Kingdom, Impractical Jokers and more.
The activations increased MC brand opinions by 75% - so it’s no wonder the client bought another round
(then another round after that), generating millions of dollars in linear, digital, video and social media.
